Why dangerousNEGRO?

by Tre B.



If you don't know about dangerousNEGRO, read about us.  For those of you that do know about us, you may wonder why we chose the name dangerousNEGRO, or even why what we're doing is so important.

To answer the first question, the name dangerousNEGRO is a tribute to past Afrikan and Afrikan American leaders throughout history who were dangerous because they posed a threat to the status quo and made a significant positive impact on the Black community.  Some people may have a problem with the term Negro; frankly speaking these people don't know the history of the term.  DuBois, Garvey, Malcolm X, and Dr. King all used this term to describe Black people.  In another 20 years, the term "Black" will probably be seen in the same light as "Negro" is today, but it is what it is.

To the second point.  dangerousNEGRO is important for the same reason conscious rap is important.  We are the Nas and the Dead Prez of the clothing industry.  Most artists just make you dance or nod your head a bit, but conscious artists make you think as well.  Other clothing lines may simply have interesting designs and be very artistic, funny, or display your social/economic status.  We use your body as a billboard to advertise social consciousness and group identity in an attempt to uplift the Black community and people who identify with it.  Mainstream media and fashion are waging an ideological war against positive Black images by glorifying coonery and all types of negative Black stereotypes, we are the soldiers fighting back.  We are a visual representation of the Black Empowerment Movement.  Our clothing line is our uniform.

It is important for there to be alternative viewpoints coming from Black folks other that what you see in mainstream media because ideas and ideology have power to influence individuals consciously and sub-consciously.  It's important for socially aware people to be able to identify with other people who share their interests so they know they are not alone.  There are plenty of us out there that don't fall into those boxes they try to put us in, and wearing dangerousNEGRO is one way you can display to the world that you are one of those people.  The more of us we see out there, the more we can be confident in our power to get together and improve things on a massive level.

dangerousNEGRO is committed to Black empowerment, we just happen to use fashion and entertainment as a means to that end.  When you see someone wearing dangerousNEGRO there's a high probability that they share our commitment.